This project was produced with editorial support from the Center for Design Thinking, Maryland Institute College of Art.ĭesign Briefs Series Editor: Ellen Lupton Errors or omissions will be corrected in subsequent editions.

No part of this book may be used or reproduced in any manner without written permission from the publisher, except in the context of reviews.Įvery reasonable attempt has been made to identify owners of copyright. Visit our website at © 2009 Princeton Architectural Press A must-have survey for graduate and undergraduate courses in design history, theory, and contemporary issues, Graphic Design Theory invites designers and interested readers of all levels to plunge into the world of design discourse. Additional features include a timeline, glossary, and bibliography for further reading. Authors include such influential designers as Herbert Bayer, L'szlo Moholy-Nagy, Karl Gerstner, Katherine McCoy, Michael Rock, Lev Manovich, Ellen Lupton, and Lorraine Wild. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. Graphic Design Theory is organized in three sections: 'Creating the Field' traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus 'Building on Success' covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism and 'Mapping the Future' opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media.

Graphic Design by Ellen Lupton